About Us

What is rich + joyful living?

When was the last time you had a moment to watch the sunset, dig your toes into the sand, and let your hair blow in the breeze? When you woke up feeling refreshed in the morning and had time to work on your fitness game before you started work for the day? When you were proud of your branding, website, and marketing materials and knew for a fact your dream client would totally fall in love with your online presence? When you weren’t afraid of where your next client was coming from and you were confident about closing your dream clients when they came your way?

Our lifestyle architects provide classes, annual retreats, strategic business coaching, branding, website and sales page design, and social media management for creative entrepreneurs craving profit and balance. Find your own journey with us, redefine your brand to captivate your dream clients, raise your prices, and streamline your business processes so that you can live your own rich and joyful life.


Team at Erica Powell & Co.


Motivational Speaker & Strategic Business Coach | Online Presence, Client Attraction, Branding, Sales, & Life Balance

Obsessed with design and branding, laser-focused and fabulous, my self-assessed (and confirmed) visual OCD works wonders for our clients to magnetize their dream clients. Our mission as Lifestyle Architects is for our clients to attain immeasurable financial success and joyful life balance they crave most. As a former platinum event planner and international publisher, my first hand experience attracting and closing high end clients, gives me clarity about what clients in this market are looking for in a brand identity and messaging, web presence, and client experience. On the flipside, I’m also acutely in tune with the challenges entrepreneurs face daily. Through speaking engagements, hosting our annual Retreat, private strategic business coaching, our signature coaching program, Lifestyle Architects, and teaching our online classes, educating and elevating entrepreneurs globally is one of my absolute greatest joys.

Behind the Scenes:

    • Proud mom of my six-year-old strawberry blonde daughter Brynnleigh, a feisty Papillion named Izzy, and a beast of a Doberman Pinscher named Watson (because my husband loves Sherlock Holmes of course).
    • Wife to Jonathan Powell (two type A achievers under one roof, heaven help us!)
    • My personal design taste is a mixture of a bunch of styles: clean, classic, luxurious, a little rustic, and always includes a sense of whimsy.
    • There is never such a thing as too many chandeliers… ever! (Unless you ask my husband, he thinks we have enough…)
    • I’ve lived in all areas of Connecticut, Skaneateles, NY, Southwest, FL, and am now a resident of Texas near Houston!
    • Cloud Macchiatos and sparkling wine are two of my favorite things on earth. I’m forever on the hunt for the perfect sparkling wine and the best new combination of flavors for my Cloud Macchiatos.
    • My favorite places to travel are Monaco, Monte Carlo, anywhere in France, Tuscany, Capri, and the Amalfi Coast. Nothing makes me happier than gorgeous waterfront architecture and old-world charm!


    • Motivational speaking, coaching, training, and online classes in online presence, branding, high-ticket sales, business management, profitability, and work/life balance
    • Private strategic coaching and Lifestyle Architecture for select clients
    • Lifestyle Architects, our signature coaching program for entrepreneurs craving rich & joyful living
    • Big picture vision and strategy
    • Leadership & team development
    • Dream client attraction
    • Market niche creation and company differentiation
    • Instagram Intensive Mini Course: an intensive guide to attracting more of your dream clients through Instagram
    • Foundations for Closing, : Creating a sales system and strategy to close more of your dream clients when they come your way
    • & much, much more (always!)

Erica’s Photo | Manolo Doreste


Director of Design & Strategic Business Coach | Branding, Website Design, & Branded Collateral

I come from a family of creative people and have always found a way to design in my life. In high school I excelled in music and theatre. In college at UConn I studied Graphic Design and loved this new world of playing with print design, layout, and discovering typefaces. My senior project was even designing my own font. After working in the print design field for 4 years I changed gears and began my own design company, Admire Design, in 2007; focusing on luxury stationery for weddings and events. This is how I met Erica, (she was then a luxury wedding planner and designer) and we became fast BFFs. We continued to work together whenever we could – and always found that our projects were better for it! I would describe my design aesthetic as classically clean, refreshingly simple, and always with user experience in mind. I am a graphic designer at heart and specialize in branding, branded collateral, website design, and client gifting. My strength comes from the connections I create with clients and being able to translate their design needs into something visual and that truly represents the heart and soul of their company and will stand the test of time. While continuing to run my stationery business, I am ecstatic to bring my design work to Erica Powell & Co. where our well-honed team works to create design magic for our clients!

Behind the Scenes:

    • I have a 6 year old son who is full of energy!
    • Married to Jason for 13 years. 🙂
    • I love to travel whenever I can. My favorite trip was my honeymoon to the Maldives, followed by Denmark, Hawaii & San Diego.
    • I’ve moved several times, but have stayed in CT my whole life.
    • My husband and I love the outdoors and try to swim, hike and kayak whenever we can.
    • I am someone who gets things done and will always find a way to make things work.
    • I love just about anything when it comes to food. I’m not a picky eater and love to try new things.
    • I am forever an optimist and love to laugh!


    • Logo & Branding Design
    • Branded Collateral (Business Cards, Sales Materials, Brochures)
    • Branded Swag & Client Gifting
    • Custom Stationery
    • Digital Materials (Interactive PDF design, Social Graphics)
    • Product Packaging
    • Logo Apparel
    • Website Design
    • Large Format Design / Signage

Adrienne’s Photo | Whitney J. Fox


Community & Project Manager | Tech & Systems Specialist

I graduated from Southern NH University with a Bachelor’s Degree in Business Administration. I have held a variety of positions that have put my education and skills to work.  I was a paralegal for a personal injury, divorce, and corporate law firm, where I learned how to be very thorough and detail orientated. I have worked in several professional sports organizations including professional hockey, professional football, and arena football. Working for the LA Kings minor league team – Manchester Monarchs – I was the Community Outreach and Promotions Manager and Special Events Director working in the community and public relations. I was responsible for the team’s, the organization’s, and the player’s community involvement. I also was the Director of the Monarchs Care Foundation, which was the charitable arm of the Manchester Monarchs. As the Project and Community Manager for Erica Powell & Co. I am able to put my skills from my previous experiences to work!

Behind the Scenes:

    • Proud mom of three boys ages 12, 7 and 3 (yes, there is a ton of energy in my house)!
    • Wife of 18 years to Christian Gagnon.
    • I am a former 3 year NFL Cheerleader for the New England Patriots.
    • I’ve been to Super Bowl XXXVI (the first Patriots Superbowl win).
    • Honored to be a member of the NEPC Show Troupe where I traveled performing for military troops across the USA.
    • Former Director of a professional arena dance team, a college dance team, and spent 15 years as a dance instructor teaching ballet, jazz, tap, and hip hop to all ages (do you get it – I love dance!)
    • Originally from Manchester, New Hampshire having moved to Southwest Florida (I was all set with winter!)
    • I have worked as a Directory Assistance Operator – if you don’t know what that is, it was formerly 411 “What City and Listing Please?” That was me on the other end!
    • My family loves everything hockey. My son plays, we watch, we love it!
    • I have a 3rd degree black belt in Tae Kwon Do (I was a skinny little thing as a child and my parents wanted me to be able to defend myself).


    • Community & project manager for our coaching, branding, & web design clients.
    • Content & copy curator for our web design clients.
    • Technology & software for Erica Powell & Co.’s online courses.
    • Co-planner & educational content manager for Erica Powell & Co.’s online courses.

Michelle’s Photo | Manolo Doreste


Graphic Designer | Branding, Website Design, Branded Collateral

I’m an artistic individual with a passion for branding design. At the age of 16, I took an accelerated high school course, Art Technology – where I learned about graphic design. As a junior, I began my freelance side-hustle – creating logos, flyers and trade show graphics. After high school, I studied graphic design at Dunwoody College of Technology and accepted a position as a Graphic Designer at a large format printer in Minneapolis, MN. Shortly after, I transitioned from the print design world into website design when I took a position at a St. Paul agency that specializes in website design and inbound marketing. As a self-taught website designer, my skillset continued to expand while I studied and took courses through the HubSpot Academy. I still enjoy inbound marketing and I am able to apply what I’ve learned from HubSpot into my daily strategic branding work. I am now a freelance designer, working for Erica Powell & Co. Working for Erica Powell has allowed me to have a healthy work and personal life balance. I assist in brand design, creating visual branding pieces such as PDFs and PowerPoint presentations. Erica has an amazing team of talented hardworking women and we work together seamlessly as we brand, coach and design for our amazing clients. Today, I am a stronger brand designer and am looking forward to the great success and opportunities that I know Erica Powell & Co. will provide me.

Behind the Scenes:

    • Wife of five years to my best friend and soulmate, Andrew Curtin

    • Proud momma of my 3-year-old daughter, Kaiyah, and 1-year-old son, Elijah

    • Owner of two German Shorthaired Pointers named Hendrix (yes, after Jimi Hendrix), and his son, Garcia (named after Jerry Garcia)

    • We are concert-goers – some of the latest shows we’ve seen were Elton John, Rodger Waters, Dead and Company, and Greta Van Fleet

    • My husband and I love the outdoors. In the winter you’d find us strapped to our snowboards, and in the summer we enjoy discing (we made our own course at home.) We are also reef hobbyists!

    • We enjoy traveling and each year we go to Longboat Key, Florida to visit my in-laws.


    • Brand Designer (logo design, visual branding, brand guidelines)

    • Graphic & Print Designer (branded collateral, eBook design, PDF design, and illustration)

    • Graphic & brand designer for our clients at Erica Powell & Co

    • Course Designer for Erica Powell & Co.’s online courses

Tara’s Photo | Natasha Furduy


In a nutshell, what do you do for your clients?

Depends on what you need! Since we have designed our online courses to address the most commonly asked questions and needs of our clients, they are typically the foundational work needed to move most business owners in the directions of up-leveling their online presence, profits, and refining work/life balance. From here, many times we have clients that would like to dive deeper and affect more change with coaching, branding, website design, and social media management. Some of our clients do it all! And some clients start with private coaching with Erica or branding first if they are more interested in one on one work from day one. The choice is yours!

I heard about the Joie Retreat, when’s the next one?

We just completed our 2019 Joie Retreat at the Zota Beach Resort in Longboat Key, Florida. Follow us on Instagram to stay in the loop for upcoming Retreat announcements!

What courses do you offer?

Our first track of education is focused around the core of what our clients need most: more inquiries, bookings, and sales. Our classes are designed to help you magnetize your dream clients. Foundations for Closing will help you turn more inquiries into clients through the magic of sales (it’s not scary, we promise!).

What are your prices for branding?

Each of our clients receive a custom quote. Not sure what you need? If you’re wondering if we are for you, contact us and we can provide references from our past clients and a detailed custom quote. We’re happy to provide you with all of the information you need to find out if we’re the right fit for you.

What about branded collateral (swag, promotional pieces, business cards) pricing?

Email us and we will happily quote you for branded products, presentations, sales pages, and swag for your business or your next event!

Can I benefit from your products, services, and Retreats?

We have found that many different kinds of creative entrepreneurs and business owners can benefit from our trainings, services, and Retreats including: real estate agents, interior designers, graphic designers, business coaches, stationery designers, hair and makeup artists, salons, and of course, wedding professionals. If you’re on the fence, drop us a line and we will let you know if we think our products, services, or Retreat would be beneficial for your business. Basically, if you want to up-level your business, raise or justify prices, attract more clients, or up-level your online presence, we are for you!

I love what you’re doing but am not ready to make an investment just yet, what can I do?

Stay in the loop by joining our free Facebook Group, Less Hustle More Glory! We provide insight, inspiration, and activities weekly as well as Facebook Livestreams from Erica, articles, tips, and techniques for creative entrepreneurs and creative entrepreneurs craving rich and joyful living.