We met Robin through one of Erica’s speaking engagements for the Association of Bridal Consultants in Albany. During her talk, Erica walked through powerful custom branding and web design and how branding can elevate business identity, magnetize clients, and allow business owners to raise their prices. Originally, Robin announced she was “traumatized” by Erica’s presentation, only because she knew she had a bit of work to do on her custom branding.

A phone call later, Robin & Mark Smith of Deliciously Different Specialty Items were our clients. Robin & Mark wanted to elevate their brand through custom branding, but keep a rustic and whimsical touch that matched their market in the Capital & Adirondack regions of New York. We couldn’t be more thrilled about how their logo, branding, and website came together!


Deliciously Different chose Kenny Hopkins of Aurora Cinema on a custom Bio Video showing off their team and of course, one of our favorite things, Robin & Mark’s custom Bar Car.


We worked with Robin on concepts for a branded photo shoot including some of their favorite foods, textural accessories, colors, and beautiful florals, and her team carried out her vision flawlessly. Their branded styled shoot images are front and center on Deliciously Different’s new website.




Created by Mark Smith himself, we couldn’t love Deliciously Different’s Bar Car more! The Bar Car is available exclusively for Deliciously Different’s clients. Thanks to Aurora Cinema for these beautiful images!

We are thrilled with Deliciously Different’s branded shirts, the first branded project we’ve collaborated with them on since their launch.



We look forward to continuing our relationship with Deliciously Different and all of the beautiful products we’ll create for them this year. If you’re interested in a new brand for your company, we’d love to hear from you!

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