Your branding and website are the only gift you can give yourself and your business that keeps on giving. It's an asset that will provide repeated returns over time. Creating a unique, timeless, upscale brand that reflects your personality and your core values is priceless.
With Erica Powell & Co. your branding experience involves more than just creating a beautiful logo. Branding is about capturing the best of who you are and what your company does. Talking about building an unstoppable brand and website, and creating each from scratch are two entirely different things. This is why we've created the most skilled and talented team possible to support you.
A gift to yourself and your future business...
how does this work?
The Branding Process
02
01
Second Step
First Step
Project Briefing
Inspiration & Mood Board
We’ll begin with lots of questions. We need to know who you are, what you do, and why you do it.
Get inspired! We’ll work with you to create a mood board and hone in on the visual inspiration you love most.
03
04
Third Step
Fourth Step
Colors & Concepts
Branding Development Consult
Meet with Michelle and Adrienne to review your project direction, progress, and inspiration.
We'll create a custom color palette and multiple logo concepts to review and build from.
06
05
Sixth Step
Fifth Step
Final Concept
Brand Launch
Your new brand is ready! You will be provided with all the files you need. Next stop; your new website!
Once you have selected your final palette and logo direction, we will build out your complete branding suite.
what’s
included?
Custom Branding Design Collection
At Erica Powell & Co. we know that branding means more than just a beautiful logo. Your brand is the visual representation of your company, attracting the types of clients you want to work with, and supporting profitable pricing on every client contract.
Your branding experience will include direction from Erica Powell based on her signature high value client attraction techniques, project oversight and management from Michelle Gagnon to keep all tasks running smoothly, and design by Adrienne Craig to bring your stunning new brand to life!
custom color palette
signature Logo & brand marks
Color can set mood, spirit, sentiment, and feeling. Your brand will include a custom palette created to define your brand in color.
Each branding package will include a main logo along with alternate logo and brand marks for a complete suite with many usage possibilities.
final brand guide
curated font collection
Your brand guide allows you to see how all the elements work together. Reference this guide to keep all future design projects on brand.
Your branding experience will include a cohesive and curated font collection so you can be sure to keep all design applications consistent.
What’s Next?
02
01
Second Step
First Step
Project Briefing
Prep Meeting
Before we begin, let’s see where you are. Complete a review of your current website with our skilled design team.
Meet with Michelle to go over the entire process and the steps you’ll need to complete along the way.
03
04
Third Step
Fourth Step
Website Design
Content Collection
Michelle will help keep you on track as you compile everything we need to begin design.
Once your content collection is complete, Adrienne will begin design on your new, industry-leading website.
06
05
Sixth Step
Fifth Step
Optimize & Launch
Website Announcement
Your new website is live! You will be provided with launch graphics to officially share the news!
After final site approval, the design team will optimize your site and prepare to launch your brand new site!
what’s
included?
Custom Website Design Package
Your custom website will be designed by the same team that knows your brand best! See your new logo, brand fonts, and color palette come to life, showcasing the best of your business to your dream clients.
Your website design experience will include coaching and design direction from Erica Powell based on her signature high value client attraction techniques, project oversight and management from Michelle Gagnon to keep all tasks running smoothly, and graphic design from Adrienne Craig to bring your stunning new site to life!
custom website design
Project Management
Your full scale website will be built with your new logo, brand fonts, and color palette to create a beautiful and completely custom website.
Our team will help you curate and prepare all of your content, copy, and images, keeping your project moving seamlessly to design.
selling image & gallery prep
Technology
We include selection, arrangement, and SEO optimization of your best photos to draw your ideal clients for use throughout your site.
Your WordPress site will feature the latest technology, security features, and fully custom page layouts for access on desktop, tablet, and mobile.