Has branding been the glass ceiling that's holding your business back?
Let's find out together!

The Branding Project


Does this sound familiar?


You'd like to stand out in a busy market with lots of competitors
You want clients that trust you're an expert and will pay you fairly for your work
You'd like to increase the caliber and number of your new client inquiries
You want to have more profitable offerings, but seem to be attracting clients with a lower investment level than you'd like
You'd like to increase your pricing, but others in your market charge less
You'd like to increase your ROI on advertising: you don't always feel your advertising efforts bring the right types of clients back to you
You're ready to refine the type of clients you're working with and work with more of the clients you love most
You'd like to be perceived as a leader in your market
You want your company's visual branding to represent you at your highest potential
You'd like to update your online presence​​​​​​​, but aren't quite sure where to start

You want more for your business!

You work hard and you want a business that reflects the very best of what you can do. You want to work at your highest potential. You'd like more profitable pricing, and you're ready to find out how to bust through this sometimes frustrating glass ceiling you may be facing.

Does that sound right?

If this sounds like you, I've created:


just for you! The Branding Project is an easy-to-complete, self-paced, online course designed to assist you in figuring out whether branding is holding your business back, train your eye about powerful branding, guide you through a powerful branding process, give you easy next steps if up-leveling your brand is in the cards for you, and to help you decide whether you should try DIY or go with a pro.


What's included?
In order to make sure you gain the absolute most leverage possible from this course, I've paired the magic combination of business building activities and worksheets with easy to listen to classes. I've designed each class to be pared down with only the most relevant information so that you can complete this course as quickly as possible and begin to make use of your new knowledge right away. The Worksheets provide the perfect environment to apply your new ideas directly to your business.

The Branding Project

MODULE 1 | The Power of Branding

This video covers:
• My formula for increasing sales & bookings
• Where branding fits into your sales & bookings system
• How powerful branding can attract clients with an investment level that you're looking for
• How branding can support higher-than-average pricing in your industry
• A real life case study of how one of our clients raised their contracts by $10,000 per contract after branding
• Tips for how much to change about your branding: full scale overhaul or refresh?
$197 value

No. 1 Your Branding Assessment
Provides clarity on whether your current branding may need some attention to help you reach your sales & bookings goals.
$47 value


MODULE 2 | Soul-Based Branding

This video covers:
• The answer to the age old question: what's more important for your branding: to express your personality or attract your clients?
• How powerful branding can represent the soul of your business, your core values, and attract clients that match your personality
• A chart for understanding the difference between Dream Clients & Nightmare Clients
• Insight on how up-leveling your branding can attract more of the clients you want to work with most
• Signs you are out-growing your brand and what to look for to understand if up-leveling is necessary
• Tips for un-locking the next level of your business
• Understanding market demand
$297 value

No. 2 Core Values Creator
Assists you in creating your company's core values so that you can connect more powerfully with the future clients that are the right fit for you. 
$47 value

No. 3 Dream Client Designer
Defines your Dream Clients more clearly so that you'll have clarity about the clients you work best with and who you're looking to attract. 
$47 value

MODULE 3 | Creating a Timeless Brand
This video covers: 
• How to search for and gather inspiration that expresses your visual brand and personality
• What to pin when researching ideas for your visual branding
• The importance of branding guides and what's included in a strong branding guide
• Examples of timeless brands in different styles and color palettes so that you can train your eye to see as branding designers see
• Understanding typeface and font pairings
• How to decide whether to try DIY for your branding or go with a pro
• Tips for hiring the right branding designer for you (if you go pro!)
$297 value

No. 4  Branding Inspiration Checklist
My checklist to use while you're pinning branding inspiration.
​​​​​$27 value

No. 5 Interviewing Branding Designers
If you decide to work with a branding designer, this set of interview questions will make sure your project will be completed in the time-frame you need and assist you in finding a designer who's a right fit for your personality and style.
​​​​​​$97 value

MODULE 4 | Applying Your Brand
​​​​​​​This video covers:
• Understanding what areas of your business should be branded (including some you might not think of!)
• Quick tips for showcasing your work on your website and social media
• Examples of some real life, powerful websites that convert 
• Examples of branded products and ideas for applying your brand to enhance your client experience
​​​​​​$97 value

No. 6 Your Branding Checklist
A digital checklist to help you strategically work through areas of your business that may need to be enhanced by branding. You can keep this handy as you make changes in your branding now and in the future.
​​​​​​$47 value

If you do the math...
(don't worry, I'll do it for you)

​​​​​​​These four classes and six worksheets alone have a conservative value of $1,200. However, this doesn't include the value of the years of experience it's taken me to develop these concepts, or the value of making this course super concise and easy-to-complete so that you can learn and implement your new knowledge very quickly into your business.

Quite simply...
​​​​​​​I didn't create a course that would take you forever to get through (because I want you to finish it unlike those other half-completed courses you may have purchased prior!). Within 2-4 hours, you'll have a new mastery of what branding means, and you'll be equipped to begin attracting more of the clients you love most. Sound good?

When was the last time you invested your education and it actually changed your business radically? Opening your mind to understand how branding can affect your business is priceless. We've proven time and time again with our client success stories that with powerful branding, our clients can double and even triple their pricing and annual revenue.

Are you ready to begin to open your mind to the possibilities branding can provide you to help you  grow your business?

My mission is to educate & empower as many business owners around the globe as possible, so I've created this easy-to-complete course with the very best of what I've learned over the past 10 years. Because my goal is to impact as many businesses as possible, I want to launch this powerful course at a cost that is approachable for any business owner who's ready to move their business to the next level.



Save $250 now before the launch price expires! 

P.S. ​​​​​​​Because I know you'll love The Branding Project, we are also offering a 2 payment plan at two payments of $97. Choose whichever payment option works best for you xoxo

What are our clients saying about us?
Our clients' words are far more important than ours will ever be. Press play to hear what some of our clients have to say about us and whether we are a valuable asset to building their businesses... 
from our branding & coaching clients

Erica has been a game changer for our business. Her experience has helped us change so many aspects of our business. Here is a quick list of the areas she has helped us with: social media strategy (our social Media has been a game changer for us as we never had a great online presence), content management system to streamline customer inquiries (we were losing track of so many client inquiries because we didn’t have the right system in place), email automation that has clear expectations of what our proposal process is,  asking the right questions to filter clients for us, setting up an automated calendar for people to book telephone appointments online, inquiry to proposal and sales process map, and business strategy with objectives.
Josie Griffin
The Event Light Pros

The single best thing I have done for my business to date: met Erica Elizabeth Powell. She has helped me transform my business, and has given me tools to up-level my business and services. The process of working with Erica Powell & Co. is proving to be one of the best decisions we have made for our business. I heard Erica Powell speak about branding and online presence at a conference. The presentation was excellent. When I got home we scheduled a call and chatted about my needs and she completely understood what I was looking for, and gave her invaluable advice as to what she thought my business needed. Erica, thank you for all you have done and continue to do for my business.  We have already seen a dramatic difference with client inquires, I am truly struggling to keep up with them. Our business is blossoming in ways I had only dreamed of, and with your help and guidance my dreams are now my reality. I look forward to working with you as our business blossoms.
Robin & Mark Smith
Deliciously Different

Erica has coached me, first as part of a small group online and, at my request exclusively, private coaching for a 12 month period. Together, we have looked at my business globally and are the process of further developing my branding, marketing and sales strategies for both the short and long term: with actionable measures for success. I highly recommend Erica as a mentor/coach. In addition, my website was completed by Erica and her team to help me attract and drive business. As business owners, we all can use a team of advisors or at the very least a business coach to challenge us and keep us focused and accountable to our goals. I truly believe the investment in Erica as my coach is a gift to my business and to myself that will keep on giving!
Chris Weinberg
Chris Weinberg Events

Erica’s enthusiasm is infectious, her knowledge invaluable and her loyalty never ending. Since we’ve revamped our online presence, we’ve been able to attract a new level of clientele.  Although our previous site was still driving us traffic, we got more of the price shoppers and very budgeted clients. Our website was 6 years old and no longer represented who have grown into. It’s nice to refer people online now with confidence instead of the disclaimer that we are in need of a revamp. We have seen an increase of approximately $10,000.00 per event contract for this year. We are now in a position to take on fewer events, with greater reward.

Stephanie LeFrancois
Forks & Fingers Catering

Erica's wealth of knowledge has been an invaluable asset to my company. With her many years of experience in both starting and running creative businesses, she knows what it takes to be successful. She speaks with a boldness that allows other business owners to see areas that they can improve, in both their personal lives and their business. Her dedication to helping others succeed in the relationships she's fostered over the years. She is always giving of her time to educate and help others grow.
Stephanie Bradley Meiser
Along Came Stephanie

Erica has been instrumental in helping me grow my business. Erica is outgoing and very hands on when you have questions and need an expert's advice. Within one phone call, she helped identify areas of my online presence that I needed to change and by doing so helped me book 5 new clients within two weeks! I truly appreciate all her knowledge and encouragement that she provides in coaching me. When you are a single business owner it is so helpful to be able to have someone you can trust to confide in and ask questions with honest responses. Thank you Erica for all that you do for me!! She is worth every penny!
Lisa DiBenedetto
Nightingale Events


Is this course for me? What kind of business owners can benefit? 
The Branding Project is a fit for any type of business owner that relies on creativity, branding, and marketing to be successful, including but not limited to: graphic and website designers, interior designers, event planners & designers, event venues, photographers & cinematographers, stationery designers, makeup artists & hair stylists, fashion designers & boutiques, floral designers, jewelry designers & shops, musicians & bands, entertainment companies, real estate agents & brokers, tent & rental companies, fitness, health, and healing experts, publishers & media experts, coaches and personal brands, and many other creative entrepreneurs.
Which business owners get the best results?
Business owners with control over their own branding process, online presence, sales techniques, and business management processes, who are ready to make changes to create maximum impact, are looking for tools, guidance, and resources are the type of members that gain the most impact from our course.
I just re-branded recently, should I still take this course?
If you feel your branding is on point and accurately reflects the best of who you are and what you do, you're regularly receiving inquiries, and you're able to close clients easily at the contract pricing you'd like to charge, this course may not be the right fit for you. Education is power though, and there may be some nuggets of wisdom you can take away here that may still be worth the low cost of this course. If you're on the fence, email me at erica@lifestylearchitects.design and I'll help you decide!

Will I need more assistance beyond taking this course?
This course was designed to help you understand the power of branding, give you real life examples of what branding can do, train your eye to understand what strong branding looks like, help you dig deep to learn how to start attracting more of the clients you love most, and give you tools to guide you through what your next steps may be for branding. After taking this course you should have a clear picture of whether or not your branding needs some work, what your next steps should be, and tools for tracking your progress.

A note from Erica
Hey there, friend!

In case you don't know me, I'm Erica Powell and I'm a Lifestyle Architect, strategic business coach, and branding designer for creative entrepreneurs craving rich & joyful living.

With my background in branding design, high ticket sales, and business management, we can work together to design your business on every level to create the lifestyle and business of your dreams.

Join me for The Branding Project! I can't wait to share the best of what I know about branding with you!

Erica Powell


Disclaimer ​​​​​​| This course is magic for sure, but it's not a one time solution. It's made for creative entrepreneurs who are ready to take the next steps to build a successful lifestyle business, and you must be ready to take action, give your company an honest look-over, arm you with knowledge and tools, train your eye about powerful branding, and be ready for change. If you enroll, be ready to roll up your sleeves because, together, we are going to make your business work better for you. And that takes a some thought, time, and a little bit of elbow grease. BUT the results are so worth it you'll wonder why you didn't do it sooner!